Diamond Platnumz, whose real name is Nasibu Abdul Juma, is a Tanzanian singer, songwriter, and entrepreneur. He was born on October 2, 1989, in Tandale, Dar es Salaam, Tanzania. Diamond Platnumz is widely regarded as one of Africa’s most successful and influential musicians.
Growing up in a musical family, Diamond Platnumz developed a passion for music from an early age. He started his musical journey by participating in talent shows and performing at local events. His breakthrough came in 2010 when he released his debut single, “Kamwambie and Mbagala,” which gained significant attention and marked the beginning of his rise to stardom.
In 2012, Diamond Platnumz released his first album titled “Lala Salama,” which featured several hit songs, including “Number One” and “Mbagala.” These songs became instant hits in Tanzania and other East African countries, catapulting Diamond to regional fame. His unique blend of Afro-pop, Bongo Flava, and dancehall rhythms resonated with audiences across Africa.
Diamond Platnumz continued to release chart-topping singles and albums, including “Ukimwona,” “Marry You,” and “A Boy from Tandale.” His collaborations with international artists such as Davido, Ne-Yo, and Rick Ross further expanded his reach and cemented his status as an African music icon.
Diamond Platnumz career
He started his music career in 2006 at the age of 18 years old while selling clothes. He would record songs with the money he earned from the clothes’ business and eventually recorded his first single “Toka Mwanzo”, a Bongo flava song fused with R&B The song was not successful commercially. His breakthrough hit single “Kamwambie” was released in 2010.[7] The song won three Tanzania Music Awards. He then released his debut studio album Kamwambie same year in 2010.
Platnumz has frequently collaborated with videographer Director Kenny for his music videos. The music video for “Waah”, directed by Kenny, was nominated for “Best African Video” at the 2021 All Africa Music Awards. In 2022, he released his 10 tracks extended playlist known as First Of All (FOA) where he featured top artists like Zuchu, Adekunle Gold, focalistic and many other top African artists.
Apart from his music career, Diamond Platnumz has ventured into entrepreneurship. He founded and owns WCB Wasafi, a record label and entertainment company that has signed several talented artists from Tanzania and other African countries. He has also invested in other businesses, including a media company and a chain of hotels.
Throughout his career, Diamond Platnumz has received numerous awards and accolades for his musical talent. He has won multiple MTV Africa Music Awards, BET Awards, and African Entertainment Awards, among others. His contribution to the African music industry has been widely recognized, and he has become an influential figure and role model for aspiring musicians.
Personal life & facts
Diamond is a Muslim by religion. With his former partner, South African-based Ugandan businesswoman , he has two children. He became a father for the third time with Tanzanian model Hamisa Mobeto. As of 2019 Diamond was dating Kenyan model and musician Tanasha Donna with whom he fathered one son, born in October 2019.The two have since separated with Tanasha Donna flying back to her home country, Kenya.
Diamond is the cousin of Tanzanian socialite-cum-DJ, Romeo Abdul Jones, professionally known as Romy Jones. He also has two sisters, musician Queen Darleen, and entrepreneur-socialite Esma Platnumz
In 2010, he endorsed Tanzania’s dominant ruling party, the Chama Cha Mapinduzi (CCM) and its presidential candidate, Jakaya Mrisho Kikwete. He has released further songs with lyrics supporting CCM, such as “CCM Tusonge Mbele” (“CCM Let’s Move Forward”).
In the 2022 Kenyan general election Diamond Platnumz endorsed and performed at the Raila Odinga campaign rally at Kasarani held on 6 August 2022 just 3 days before the election
Diamond Platnumz places great importance on family and has a close bond with his children. Despite any personal challenges, he continues to maintain a strong presence in their lives and actively shares moments with them on social media platforms.
In addition to his personal relationships, Diamond Platnumz is known for his flamboyant lifestyle. He often showcases his luxurious cars, designer clothing, and extravagant parties on social media. He enjoys a wide following and has become a fashion icon and trendsetter in the African entertainment industry.
other commecial aspects
- On 23 January 2019, Diamond Platnumz was officially introduced as Pepsi Brand Ambassador in East Africa.
- On 13 September 2019, Diamond Platnumz became Brand Ambassador of Parimatch Africa.
- On 25 September 2019, Diamond was named the Nice One Brand Ambassador.
- On 4 March 2020, Diamond Platnumz was unveiled as the new Brand Ambassador of Coral Paints (Tanzania).
- On 11 December 2021 he launched Wasafibet in partnership with Odibets-a Kenyan Sports betting company.
Diamond Platnumz wiki
Diamond Platnumz | Wiki & Bio |
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